Signology Blog

Welcome to our blog. Please join in the conversation about the craft, history, and business of signs.

Giant Signs

In the showcase of giant electric signs that is on display in Midtown Manhattan every night, there’s a new Top Banana. Tonight marks the debut of the largest array of kaleidoscopic glory ever to bejewel New York’s Times Square. But this is certainly not the first demonstration of the adage that when it comes to advertising, Size Matters. Here’s a rundown of some of the other giant signs that have, with varying degrees of success, outsized their message.

Signs And Marketing – What is the Return On Investment?

Any business or organization considering investing in signage to amplify its message is likely to think of ROI first and foremost. What am I getting for my dollar, and how will that impact my bottom line? Some businesses may chose a targeted approach, using cold calling, pay-per-click and direct mail, spending more to reach only those customers that […]

Welcome To The Signwave Blog

Our tagline is “Amplify your message.” We want to help business get their message out to their prospective customers.